As the new year approaches, experts in the crypto industry are sharing their views on the crypto market's prospects for 2024. In this article, we present key insights into Web3 perspectives from the team of Brevan Howard Digital, an investment platform. So, what can one expect for Web3 in 2024 (and beyond)?

Explosive Growth in Web3 Gaming, with 2x-3x+ growth in Web3 game releases. 2024 is expected to be a watershed year for Web3 gaming, potentially bringing tens of millions of new players, possibly reaching up to 100 million. Such a surge is anticipated to result from the commercial release of numerous blockchain games, currently in alpha or beta stages. More of the world’s largest Web2 game companies embrace Web3 in 2024.


Expect more Web3-enhanced games across the Apple App Store, Google Play Store, and Epic Games Store, following clarified policies on Web3 technology implementation in games. Additionally, anticipate the introduction of stablecoins as a payment method in select mobile games on the Apple App Store and Google Play Store, especially for European gamers due to the EU Digital Markets Act.

Asia Leading the Charge: Asia is anticipated to be at the forefront of Web3 gaming adoption, thanks to its receptive attitude towards GameFi technology and NFTs. The regulatory environment in the region further supports this trend.

Innovative Monetization Strategies: The future of gaming monetization is expected to shift towards free-to-play models, focusing on unique, smart contract-based in-game items, such as skins. This approach, exemplified by successful franchises like Counter-Strike, offers a new revenue stream through the sale of digital collectibles.


Rising User-Generated Content: User-generated content (UGC) is predicted to play a significant role in Web3 gaming. Decentralized platforms are set to empower creators by offering rewards for their contributions. This trend aligns with the growth of UGC on traditional platforms and is poised to gain further traction in decentralized environments.


Stablecoins and Ethereum Predictions: Stablecoin volumes are projected to surpass those of traditional payment giants like Visa. Ethereum’s ecosystem is also expected to see significant developments, with a focus on increased ETH liquid staking, along with the growth of rollups and layer-2 solutions.

Celebrity and Brand Engagement: Despite past challenges, celebrities and major brands are expected to maintain their involvement in the Web3 space. Major brands like Nike, Starbucks, Gucci, Adidas, Dior, Louis Vuitton, Balmain, and Prada have intensified their Web3 initiatives in 2023. In 2024, we foresee a doubling of such Forever Brand activations. This engagement, however, might be more cautious and vary geographically, awaiting further legal clarifications, particularly in the U.S.


Technological Innovations: Devices like Apple’s forthcoming VR headset are expected to be game-changers for virtual worlds and the metaverse. These innovations could affect both hardware costs and consumer adoption rates.

To summarize, investors should prepare for a year of significant growth, particularly in the gaming and digital asset sectors. The trajectory of Web3 in 2024 is poised to be shaped by leadership of the Asian market, innovative monetization methods, and the increasing significance of user-generated content. When these paradigm shifts happen, they will seem obvious in retrospect.

MetaTalks disclaims responsibility for any investment advice that may be contained in this article. All judgments expressed are solely the personal opinions of the author and the respondents. Any actions related to investing and trading in crypto markets involve the risk of losing funds. Based on the data provided, you make investment decisions in a balanced, responsible manner and at your own risk.