The memo says Hatch plugs into a user’s email, calendar, Spotify, Instagram and OpenTable, and asks permission before anything sensitive.
An internal Meta memo lists the jobs the company's coming AI agent is meant to handle — playing DJ, ordering food, booking a restaurant table, reaching into a user's Instagram account — Business Insider reports. What the memo says sets Hatch apart from an ordinary AI assistant is that it has a computer of its own: that machine lets it do anything a person can do online, from filling in forms to buying things and running deep research.
Neither the price nor the launch date could be established from the memo. The Information has reported that Meta plans to launch Hatch in the coming weeks, and that it has considered charging as much as $200 a month for it.
The memo also makes Hatch personal to its owner: its memory holds on to more than most AI systems do, and users name it, shape how it talks, decide what it pays attention to and correct it when it gets something wrong, so that no two are alike.
In July, Business Insider reports, a Meta product manager wrote to colleagues on one of the company's internal channels that staff outside Meta Superintelligence Labs would be able to try Hatch out. A Meta spokesperson declined to comment to the outlet.
OpenClaw, a self-directed assistant, spread rapidly online earlier this year, as firms across the industry bet more heavily on AI that carries out work rather than answering questions — and the field Hatch would enter is already occupied. Google launched a similar general-purpose agent, Gemini Spark, earlier this year, and OpenAI and Anthropic both offer agents that can take the controls of a user's computer.
Hatch may open a fresh route to earning revenue from what Meta has poured into AI. The company has been chasing competitors with new models and a coding agent, but the money it makes from AI has so far come mostly from upgrades to its advertising tools.